You don't have to fake passion
Posted by posted by Francis @ 1/28/2009 05:52:00 PM
We are currently redoing the design of the web site at work. Since we didn't want to use stock photography (we wanted to be more authentic), a photographer came to the office yesterday all day and snapped action shots of some of us.The photographer would set the stage tell us to sit here and there and proceeded to take pictures. At one point, he turned to me and asked if I could go back to my desk and fetch some random papers and other office supplies to lay out on the table that we were using for the picture.
We put that on the table and he said to us with a wry smile: "Now, look passionate and happy and authentic". We all laughed and went on to perform exaggerated pointing gestures and striking phony poses worthy of an 80's Sears catalog.
And then, something interesting happened. François pointed at the random paper that I had brought from my desk and asked what project it was about. And that is all it took. We started a genuine, passionate discussion of this project. I went on to explain the customer's needs and discussed the various technologies that we were looking at. I went on to explain that the project was early in its conception and that it required a lot of investigation for some of the most innovative parts.
Then François and Sylvain started making suggestions and asking more questions and the discussion became quite animated. By that time, we had completely forgotten that the photograph was there. He had to intererupt our discussion to ask us to take a different pose.
I don't know if the pictures will come out good. But I don't think we could have faked a better passionate, happy and authentic than this.
Labels: work


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